Get Found by Buyers, Not Browsers
Every day, thousands of people in Ludhiana, Punjab, and across India search Google for the exact product or service you sell. They are not casually browsing — they have a problem and they are looking for someone to solve it. The question is simple: when they search, do they find you or your competitor?
That is what a well-managed Google Ads account does. It puts your business right in front of the people who are ready to buy — at the moment they are ready to buy. Not before. Not after. The right time.
At Arvixa Growth, we do not believe in vanity metrics. We do not celebrate cheap clicks or massive impressions. What matters to us — and to you — is how many qualified enquiries, calls, walk-ins, or sales your account generates each month, and whether the cost per lead is sustainable for your business.
A well-written search ad tells the buyer what makes you different — and gets the click. A weak ad just spends your money.
Google Ads Campaign Types We Manage
There is no single "Google Ad". Google offers six different campaign types, each suited to a different business goal. Picking the wrong one — or running them all without a plan — is the fastest way to waste your budget.
1. Search Campaigns (Most Common)
Text ads that appear at the top of Google search results when someone types a relevant query. Search ads work best when you have high-intent keywords — searches like "interior designer in Ludhiana", "tax consultant near me", or "MBBS coaching admission 2026". These are people ready to take action right now.
Best for: Local services, B2B, education, healthcare, real estate, professional services.
2. Google Shopping Ads
Product images, prices, and store names appear directly in search results — like a mini catalogue. Used by e-commerce stores selling on their own websites or marketplaces. We set up your Google Merchant Center account, optimize the product feed (titles, descriptions, GTINs, attributes), and bid based on margin per product — not just clicks.
Best for: Online stores, D2C brands, retailers with 50+ SKUs.
3. Display & Remarketing Ads
Banner ads that show up across millions of websites, news portals, blogs, and apps. Best used for remarketing — showing ads to people who already visited your site but didn't buy. The conversion rate on remarketing audiences is typically 3-5× higher than cold audiences. We design clean, on-brand banners — never generic template ads that look like spam.
Best for: E-commerce, real estate, education, anyone with consideration cycles longer than a day.
4. YouTube Video Ads
Skippable in-stream ads, non-skippable bumpers, and discovery ads on YouTube. Ideal for product demonstrations, customer testimonials, and brand-building. We help with scripting, targeting, and optimization so you reach the right audience instead of paying for cheap views from low-quality regions.
Best for: Product launches, brand awareness, education, FMCG, real estate.
5. Local & Call-Only Ads
Built specifically for businesses where customers walk in or call. Shows your address, phone number, hours, and a click-to-call button. The ad takes the customer straight to your phone — no website needed. Critical for local businesses across Ludhiana, Jalandhar, Amritsar, Patiala, and similar cities.
Best for: Clinics, salons, restaurants, repair services, lawyers, tradespeople.
6. Performance Max
Google's newest AI-driven campaign that runs across Search, Shopping, Display, YouTube, Discover, and Gmail in a single campaign. Powerful when set up with the right audience signals, conversion goals, and creative assets. A costly mistake when launched without planning. We use Performance Max only after the foundation is right — not as a default first move.
Best for: E-commerce stores with 100+ SKUs, lead generation businesses with strong tracking.
What's Included When You Hire Us for Google Ads
A clear list of exactly what we do every month — no vague promises, no fluff:
Google Ads, Google Analytics 4, and Google Tag Manager configured properly so we measure actual leads — not assumed leads.
Real research using Google Keyword Planner, search trends, and competitor analysis. We map keywords by intent (research, comparison, ready-to-buy).
Headlines, descriptions, sitelinks, callouts, and structured snippets — all written specifically for Indian buyers. Hindi/Punjabi when needed.
We review your existing landing page and tell you which 3-5 changes will most improve your conversion rate. Optional dedicated landing page service.
Precise geographic targeting (city, pin code, radius), demographic filters, and intent-based audiences so your ad doesn't show to people who can't buy.
Continuous addition of search terms we want to block — "free", "cheap", "jobs", competitor names, and irrelevant queries that waste your money.
Weekly review of bids, daily budget pacing, and automated bidding strategies — but only when they outperform manual control.
Plain-English report covering spend, leads, cost-per-lead, top keywords, and what we changed — sent every month, with a review call.
How Much Does Google Ads Cost in India?
This is the question every business owner asks first — and it's the right question. Google Ads cost has two parts:
- Ad spend — the money you pay directly to Google for clicks/impressions
- Management fee — the money you pay us to plan, run, and optimize the campaign
Real recommended budgets we suggest to clients in Punjab and across India, by industry:
| Business Type | Daily Spend | Monthly Spend | Realistic Goal |
|---|---|---|---|
| Local clinic, salon, gym | ₹300–₹500 | ₹9,000–₹15,000 | 15–40 leads/month |
| Real estate, builders | ₹800–₹2,000 | ₹24,000–₹60,000 | 30–80 site visits |
| Service business / B2B | ₹500–₹1,500 | ₹15,000–₹45,000 | 20–60 enquiries |
| E-commerce store | ₹500–₹3,000 | ₹15,000–₹90,000 | 3–6× ROAS |
| Coaching / education | ₹500–₹1,500 | ₹15,000–₹45,000 | 40–100 enquiries |
| Manufacturer / exporter | ₹1,000–₹3,000 | ₹30,000–₹90,000 | Quality B2B leads |
Our management fee starts at ₹10,000 per month for budgets under ₹50,000, and 12–18% of ad spend for larger accounts. The exact figure depends on the number of campaigns, level of A/B testing, and reporting frequency you need. See full pricing →
Why Choose Arvixa Growth for Google Ads
You Own the Account
Many agencies create the Google Ads account in their own name — which means if you ever leave them, you lose all your campaign history, conversion data, and audience lists. We always create the account in your business email, with you as the primary owner. We're added as a manager. Your data is yours, forever.
No Hidden Markups on Your Ad Spend
Some agencies bill you ₹50,000 and quietly tell Google to spend ₹35,000 — keeping the difference. We never do this. You see your actual Google Ads spend in real-time and pay us a transparent management fee separately.
Conversion-First, Not Click-First
Cheap clicks don't pay your bills. Conversions do. We track and report on what actually matters — phone calls, form submissions, walk-ins, online sales — and we adjust the campaign based on which keywords and ads are producing those, not based on which ones look pretty in a report.
Local Indian Market Knowledge
We've run Google Ads campaigns for businesses across Ludhiana, Jalandhar, Amritsar, Chandigarh, Delhi NCR, Mumbai, Bangalore, and tier-2 cities. We know what Indian buyers respond to: vernacular ad copy, WhatsApp CTAs, local trust signals (GST, ISO, certifications), and festival-time campaigns.
Direct Communication, No Middlemen
You get one dedicated account manager who actually runs your campaign — not an account executive who passes everything to a junior. WhatsApp access during business hours. Monthly review calls are standard, not a paid extra.
Industries We Serve
Google Ads works for almost any business — but each industry has its own keywords, conversion patterns, and pitfalls. Industries we've helped recently include:
Our 90-Day Google Ads Process
Days 1–3 · Discovery and Audit
We start with a detailed conversation — your business model, customers, profit margins, current marketing efforts, and goals. If you have an existing Google Ads account, we run a full audit covering wasted spend, missed opportunities, and structural issues. You get this audit for free.
Days 4–10 · Strategy and Setup
Account structure designed around your business. Conversion tracking set up properly (this is where 80% of agencies cut corners). Keyword research, ad copy, landing page review, audience and location targeting all completed.
Days 11–14 · Launch and First Leads
Campaigns go live. We monitor daily for the first week to catch any tracking issues, low-quality scores, or budget pacing problems. Most clients see their first lead within 24–48 hours.
Days 15–30 · Optimization Phase
Cut poor-performing keywords. Pause low-CTR ad copy. Adjust bids based on what's actually converting. Build out negative keyword lists. This is where the real performance gains happen.
Days 31–60 · Scale What Works
Increase budget on the campaigns and ad groups that are generating leads at acceptable cost. Test new ad copy variations and audiences. Expand into Performance Max or Display remarketing if appropriate.
Days 61–90 · Stable Growth
Predictable lead flow established. First detailed monthly report. Quarterly strategy review to plan the next 90 days, including seasonal campaigns and new product lines.
Free Google Ads Audit — No Strings Attached
Currently running Google Ads but not happy with results? Or thinking about starting and want a clear plan first?
Send us your account access (or just your business details) and within 48 hours we'll send you a written audit covering:
- How much of your spend is being wasted (it's almost always 20–40% in unoptimized accounts)
- Which keywords are draining money without converting
- What's missing from your conversion tracking
- 3–5 specific changes that would most improve performance
- A realistic forecast of leads and cost-per-lead with our management
No commitment. No sales pressure. If you decide we're not the right fit, you keep the audit and apply the changes yourself.
Request Free Audit NowGoogle Ads — Frequently Asked Questions
Most local businesses in Ludhiana and Punjab start with ₹300–₹500 per day. Service businesses (clinics, consultants) typically need ₹500–₹1,000 per day. E-commerce and B2B usually start at ₹1,000–₹3,000 per day. The right figure depends on competition in your industry and the cost-per-click for your keywords. We recommend a specific number after the free audit.
Unlike SEO, Google Ads delivers results from day one. Most clients see their first leads within 24–48 hours of launch. The first 2–3 weeks are used to gather data and refine the campaign. Stable, predictable performance kicks in around week 4–6.
Not always. For pure phone-call leads, you can run Call-Only ads that go straight to your phone — no website required. For other goals you need either a website or a dedicated landing page. We can build a simple, fast landing page if you don't have one. See our website designing service →
Yes, always. The account is created in your business email with you as the primary owner. Our agency is added as a manager. If you ever stop working with us, all your data, history, and audience lists stay with you.
Google Ads is paid — you pay for each click and you appear at the top instantly. SEO is organic — it takes 3–6 months to rank, but the traffic is free once you do. Most businesses use both: Google Ads for immediate leads, SEO for long-term cost-effective growth.
Yes. Every month you receive a written report covering total spend, leads generated, cost-per-lead, top keywords, and exactly what we changed. You also have direct view-access to your Google Ads dashboard 24/7 — no need to wait for a report to check performance.